MTN Cameroon reported a 11.7 percent rise in subscribers in 2018 to almost 8 million, giving it a 47.20 percent market share and a turnover of CFA 212 billion, with strong growth in the fourth quarter. It said that it began to improve its performance curve in 2018 after a particularly difficult 2017. It achieved a sustained performance on new revenue streams, including a strong increase in data revenue and an exceptional 170.2 percent growth in Mobile Money revenue, with the number of subscribers consolidated at close to 5 million on 31 December 2018.
In the fourth quarter of 2018 alone, the operator said it was able to recruit approximately 800,000 new subscribers and recorded a close to 2 percent increase in revenue over the same period the year before, being its best quarterly performance in the last four years. Chief Executive Officer Hendrik Kasteel said bold steps were taken in 2018 to get the company back on the growth path. These measures, Kasteel said, are beginning to yield positive results.